I’ve seen posts and heard discussions for a while now about the value of professional memberships. I find it interesting that this is such a debate, but it also made me think about my own memberships. Throughout my career, I’ve been a member of various communication organizations, and I remain an active member of the Public Relations Society of America.
I’ve been a strong proponent of professional memberships for a very long time, but I’m also someone who will tell you that your membership is what you make of it. Whether or not the company you work for pays your annual dues and local membership fees shouldn’t matter. What should matter is whether or not you find value in the professional relationships you build through the organization? Are you finding leadership opportunities that will help hone your skills and make you a better communications professional?
When I hear people question the validity of professional organizations in this age of social media, I get a little irritated. Yes, there are plenty of wonderful networking opportunities online and via social sites such as Twitter, Facebook and others. However, nothing equates to the face-to-face relationships I’ve built through PRSA, IABC and other organizations. Our online presence should not trump our offline relationships.
Now, back to the question about whether there is value in professional organizations. I strongly believe there is value. However, that value comes from your involvement. You cannot expect to attend meetings and periodically participate in professional development programs and receive 100 percent return on your investment. You must get involved by volunteering your time and talents to committees, chapter leadership, national projects and more. When calls for volunteers are made — and I guarantee this occurs more than once in a year — step up. Get involved. Find something you’re passionate about and help your local or national organization improve the experience for all members. If you’re sitting back waiting for someone to ask your opinion, you’ll be sorely disappointed.
My involvement in professional organizations has led me to great friends, amazing mentors, career opportunities, leadership development, and so much more. My network of professional colleagues has expanded with online social channels but there is nothing that compares to the relationships I’ve built through professional organizations.
What are your thoughts?