APR Update

Last weekend, I visited Washington DC for the 2010 PRSA Leadership Assembly and PRSA Southwest District board meeting. To take advantage of the location, I invited my 94-year-old grandfather and mom to come with me to visit my granddad’s 98-year-old brother who lives in Bethesda. Some of my photos from the trip are posted on Flickr.

Now, for the real reason for this post — the discussions held at the Leadership Assembly. There were three bylaw changes proposed, with the most controversial being the removal of the APR designation as a requirement for PRSA National board members. The same issue was brought up last year and voted down by Assembly delegates. I wrote about it here.

The same arguments arose this year, but the conversation turned toward the need for PRSA to have a strategic discussion about the APR and its value. PRSA National has agreed to put together a task force to address the accreditation dilemma and assess the credential to determine what may need to change in the future. The task force is being chaired by Blake Lewis, APR, from Dallas. If you’re interested in helping, contact him.

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