Sorry if I appear snarky in this post. I’m a bit irritated and need to vent my frustrations.
Customer service is a critical component to any good marketing program. It’s not just a department elsewhere in the company where hourly employees answer the phone and respond to complaints or questions all day. Customer service is an attitude that must become a mainstay in a company’s culture.
This is so basic, I’m at a loss as to why people don’t understand what good customer service takes. It’s simple. Return phone calls. If you don’t know the answer, find out and return the call. Answer emails. It doesn’t have to be within seconds of the message being sent, but it certainly should be within 24 hours. The return message can be as easy as “Thanks for your email. Traveling right now and will get with you on Friday.” Then use the handy flag feature in Outlook to set a reminder to do just that on Friday.
It’s not rocket science.
OK, I’m done. What do you think about customer service.