My World Right Now

About a year ago, I wrote a post called Cataloging Time. It’s that time again in my world of retail marketing. Once again, I have to ask whether or not catalogs are a marketing tactic that is past its prime. As the retail marketing person for a consumer goods company, I am responsible for making [...]

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Event ROI: To Attend or Not to Attend?

I am constantly reminded of the need for strong planning on the front end of any project. A colleague of mine calls the opposite “stream of consciousness planning”. It’s amazing to me how many times programs, campaigns and projects are put into place without a rhyme or reason as to why it’s going to be [...]

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The Importance of Listening

In this social media world, the importance of listening has come to the forefront. Platforms such as Twitter allow easy monitoring of what is being said about a person, a brand or an issue. If a person or company isn’t “listening”, then the point of social media is lost on them. It’s easy to monitor [...]

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