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My World Right Now

Posted in Business, Marketing, Planning, Retail, Strategy on July 29, 2010 | Leave a Comment »

About a year ago, I wrote a post called Cataloging Time. It’s that time again in my world of retail marketing. Once again, I have to ask whether or not catalogs are a marketing tactic that is past its prime. As the retail marketing person for a consumer goods company, I am responsible for making [...]

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Event ROI: To Attend or Not to Attend?

Posted in Business, Marketing, Planning, Strategy on July 22, 2010 | Leave a Comment »

I am constantly reminded of the need for strong planning on the front end of any project. A colleague of mine calls the opposite “stream of consciousness planning”. It’s amazing to me how many times programs, campaigns and projects are put into place without a rhyme or reason as to why it’s going to be [...]

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